Google algorithm is an ever-evolving process. It changes it’s algorithm almost every day.
In 2018, they reported an incredible 3,234 changes— almost 9 per day.
In 2017, they almost did 2450 changes – which is approx 7 per day.
This data implies that, if some SEO techniques were working for you as of now might not work from this day on.
And SEO factors you didn’t even consider looking upon might need to address as quickly as possible.
One such factor is, does domain registration length really affect SEO?
If you believe Google, they always denied it.
See what, Matt Cutt, an engineer at Google has to say about this.
If you didn’t get time to watch this video then let me reiterate what he said?
He said – “Not to worry about that very much. Not very much at all, in fact”
But at the same time, a Google Patent states –
“Valuable (legitimate) domains are often paid for several years in advance, while doorway (illegitimate) domains rarely are used for more than a year. Therefore, the date when a domain expires in the future can be used as a factor in predicting the legitimacy of a domain.”
These both statements made this debate very ambiguous.
What should we do then?
If you ask Google, they even deny the existence of the Google sandbox.
But if you ask me or any newbie in blogging, I believe, it does exist.
No matter how SEO optimized content you have written. Google will take time to show up your page on search engine result pages.
So why take risks?
Better safe than sorry.
So to be on the safer side, make sure your domain expiry date is minimum 3 years from today.
Even though there is no official statement issued by Google in or against the favour of, does domain registration length affect SEO?
But in the worst case, it might hurt your SEO if you renew your domain name at the last moment.
Because domain age ( How old is your domain name?) does hold a weightage when it comes to ranking on Google.
So I am sceptical, that can be the case with domain registration length too.
What’s your say on this? Do let me know in the comments.