I remember the time when I was learning swimming. In the beginning, I was barely able to move my hands and legs. But my goal was crystal clear, no matter what I have to keep improving.
If I am doing 1 round of swimming today, tomorrow I must strive for 2 rounds. And trust me, this attitude did help me in learning and improving my swimming skills drastically.
Luckily you can apply this technique in every area of your life including blogging too.
When you started as a blogger your wish was to get only a thousand visitors on your blog at any cost and when you did accomplish then you thought I can drive more traffic to my blog if I will apply proper techniques and learnings while promoting and writing my blog posts.
So today I will be sharing two techniques you must apply today (if you haven’t done yet) to increase blog traffic drastically.
1. XML Sitemap
When it comes to optimizing your site for SEO ( search engine optimization) and hence increasing organic blog traffic, XML Sitemap plays a very significant role.
XML Sitemap is basically an XML file that contains links to all important web pages of your website.
Why this file is important?
To land on SERP (search engine result page), you want Google to crawl every important web page of your website but if by any chance if your website’s web pages are inter-linked then Google will end up not finding them.
That’s when XML Sitemap comes into the picture. It lists all the important pages of your website and makes sure, the search engine finds them, crawls them and understands the structure of your website. And that will eventually increase your chances of landing on the search result page.
How to create and submit this file to the search engine?
Fortunately, this is super easy as there are plugins available to make this file for you.
One such plugin is Yoast SEO. It is the most popular SEO plugin for WordPress.
You can install this plugin from Plugins -> Add New from the admin panel.
As you installed this plugin, you will start getting the SEO tab in the left side section of your WordPress admin panel.
Hover over it and click on the General tab and then on the features tab.
Now enable the XML Sitemaps option.
Apart from this, you don’t need to do anything to generate the XML file.
You can see your XML sitemap file by typing this URL in the web browser.
<You Website URL> + /sitemap_index.xml
Now you have to submit this XML file in Google search console so that Google gets to know about all the important web pages of your website.
Click on the Submit button to complete the process. Now you have successfully submitted the XML sitemaps to google search engine.
Let’s move on to the second technique that you must apply right away to optimize your website.
2. Caching Your Website
What is caching?
Understand caching this way, suppose a visitor named, Sam requested a page from his browser by typing URL or searching on the search engine. The browser sent the query to the server and the server made back and forth queries to the database and eventually renders the page in the visitor’s browser.
But if your website is caching enabled, the content that has just rendered will be saved now as a static page in your server cache so that if someone else asks for the same content in the future, the server doesn’t need to go through all the complex process again to rebuild the page.
So now if another visitor, Harry will request the same page content, the cached content will be sent to the visitor without the need of rebuilding it again.
This one technique will significantly increase your website page load time that will eventually help you in landing your website on SERP (Search engine result page).
How can you enable caching for your website?
There are many handy plugins available for WordPress to make this process super easy.
I won’t talk much about which plugin should you use, let’s keep this for another day.
I will show you, how to do it with a plugin called WP Super Cache.
Install this plugin from the plugins section of your admin panel.
Now hover over Settings and click on WP Super Cache.
By Default Caching will be off. Click on Caching On checkbox and then save the changes by clicking on the Update Status button.
Now you can test your cache settings by clicking on the Test Cache button.
Now your website is all set for caching. This one technique will for sure improve your website speed drastically.
Although there are many other things that also matter when it comes to optimizing your website for SEO. These two things will definitely get you started and give you the upper hand in increasing your blog traffic. Track your analytics and observe whether it benefitted you or not.
Let me know in comments what else topic you want to read on this blog.
Till then goodbye 🙂